CPS (Canon Professional Services) which I Â belong to recently changed their criteria for membership.
It’s the camera manufacturer’s division which provides support in repairs for working pros by quicker turnarounds for repairs and loaners while their gear was in the shop.
Previously they required proof that you actually make a living from photography using their equipment by furnishing tearsheets or some sort of documentation.
Their latest move, no doubt aimed at selling their â€œbrandâ€ more means anyone who has the deep pockets who can afford their equipment can now be a member.
They’ve compiled a list of equipment: bodies, lenses and flash units which you can check against to see if you qualify. So if you own gear that is older like I do, you’ll notice that you may not qualify now.Â
For instance, I have a 17-35 mm f2.8 L series zoom lens. It’s not part of the list. Neither is my older 1D body.Â
I get that Canon is a business and they need to sell but if this is their way of doing so, I think it doesn’t show how committed they are to being supportive of their professional photographers.
Photography is for many a way of self-expression.
Some of us just happen to make a living from it, hence the categorization of â€œprofessional.â€ Â It is not defined by the equipment nor the name of a service that a camera manufacturer decides.
There are 3 tiers to CPS:Â
- a freebie
I’ll leave you to read about the actual service and its accompanying plans.
I don’t feel it would hurt me too much if over time I don’t qualify by virtue of not having the gear they deem as â€œprofessional.â€
I just have to be more careful with my equipment. And if ever the need arises that I have to Â replace a body or lens, I can rent it.
It’s not about the equipment after all that defines whether someone is considered a professional.
It’s whether their pictures will be bought by someone at a price the photographer sets–a perceived value.