From auto-focus to no-need-to-focus

Every so often a change occurs in an industry where folks describe it as a game-changer.

When I came across this latest camera made by Lytro, I viewed it as with most journalist, with some level of skepticism.

After looking over their website and pictures, I’m not entirely sure what to make of it.

The thought appeals to me that I don’t have to decide what I want sharp and in focus when I press the shutter.

If there was a downside to photography moving from film to digital, it was this: still camera owners no longer had to be choosy and picky before clicking the shutter.

That means if those same camera owners also hear ‘pros’ say shoot only RAW and not jpegs, their hard drives would fill very quickly with out-of-focus bad pictures, almost like someone shooting video the whole time.

Why sweat it when memory cards allow you to shoot thousands of images? Right?

So now we have yet another technological advancement which allows still camera owners to grab even more pictures without any planning or  decision-making.

I generally don’t devour everything in sight on the table at dinner.

I pick and choose. Most folks do. This mentality of grab everything just because you can has its advantages when you’re in a hurry.

For those camera owners who consider themselves a little more of an artist, they may need more convincing.

If you have $400 to burn, buy one and test it for me, won’t you?

I’m selective that way. Maybe that explains why I don’t weigh more than 135 lbs.

It’s hard to write something objective and intelligent about a new product without getting your hands on it.

I’m tempted to put out the $400 to get my hands on Lytro’s camera but I feel it’s pretty steep to get my hands on such a camera for a review.

What I would love is to get a I can borrow and use then return after taking it for a test drive.
Peter Phun Photography

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