When photographing people outdoors, besides the esthetics of your location, the time of the day is probably the single biggest factor in determining how good your picture will look.
Lighting especially its intensity is critical because available lighting in any scene outdoors determines
if your subject will be squinting
if you can overpower the ugly patchiness of your background
if you can control the contrast between your shadow and highlights
But I always wonder why their directors choose to film gunfights at high noon.
I suppose it makes sense from the gunfighter’s perspective.
The entire scene is lit by the sun.
As long as a gunslinger doesn’t have eyes that are too light-sensitive and those eyes are shielded from the glaring sun overhead, it totally makes sense.
Overpowering our sun is a tall order even with the most powerful of studio strobes.
So to attempt that with small flash units or speedlites that run off 4AA batteries requires either the sun to be covered by clouds or one has to wait till the sun is past its most powerful noon hour.
In case there are those of you reading this wondering why is this desirable, the answer is for control.
One of the techniques I teach during my Small Flash Lighting workshop is how to change the mood and feel of a scene.
When relying strictly on available light to make pictures, you constantly have to find backgrounds that are not lit or backgrounds that are lit in such a way it is less subdued against your subject.
Remember, in your scene, whatever isn’t lit is less of a distraction.
For my pictures below which were taken at about the same time as Steve’s, I made sure to use my longest focal length lens so I could blur out the backgrounds. (The longer the focal length, the shallower the depth-of-field)
Steve used 55m to 200 mm Nikon lens but set his lens at the 55 mm setting.